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1.
シルバービジネス : 動きだした巨大新産業 : 110兆円市場を開拓する企業群
猪口修道著
Published:
東京 : ダイヤモンド社, 1986.12
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2.
マーケティング用語辞典. 増補版
同文館編
Published:
東京 : 同文館出版, 1990.7 , 東京 : 同文館出版, 1990.7
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3.
公共サービスのマーケティング : アメニティ・サービス事業戦略テキスト
ジョン・クロンプトン,チャールズ・ラム著 ; 原田宗彦訳
Published:
大阪 : 遊時創造, 1991.5
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4.
新しい消費者行動
清水聰著
Published:
東京 : 千倉書房, 1999.3
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5.
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5.
物語治療論 : 少女はなぜ「カツ丼」を抱いて走るのか
大塚英志著
Published:
東京 : 講談社, 1991.4
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6.
「個人情報」ビジネス : データベース時代の企業戦略
福山健著
Published:
東京 : ダイヤモンド社, 1985.11
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7.
新しい消費者のパラダイム
飽戸弘著
Published:
東京 : 中央経済社, 1987.5
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8.
経営戦略とマーケティングの新展開
上原征彦著
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東京 : 誠文堂新光社, 1986.3
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9.
消費者行動のとらえ方 : マーケティング戦略のための
犬田充著
Published:
東京 : 日本能率協会, 1986.5
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10.
経済心理学 : マーケティングと広告のための心理学
飽戸弘 [ほか] 著
Published:
東京 : 朝倉書店, 1982.3
Series:
現代の心理科学
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