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シルバービジネス : 動きだした巨大新産業 : 110兆円市場を開拓する企業群
猪口修道著
Published:
東京 : ダイヤモンド社, 1986.12
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「個人情報」ビジネス : データベース時代の企業戦略
福山健著
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東京 : ダイヤモンド社, 1985.11
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新しい消費者のパラダイム
飽戸弘著
Published:
東京 : 中央経済社, 1987.5
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4.
経営戦略とマーケティングの新展開
上原征彦著
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東京 : 誠文堂新光社, 1986.3
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消費者行動のとらえ方 : マーケティング戦略のための
犬田充著
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東京 : 日本能率協会, 1986.5
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6.
経済心理学 : マーケティングと広告のための心理学
飽戸弘 [ほか] 著
Published:
東京 : 朝倉書店, 1982.3
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現代の心理科学
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7.
ライフサイクルの理論と実際 : 図説 社会・経済・企業・人間の生成と発展
今居謹吾著
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東京 : 日本能率協会, 1980.8
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「分衆」の誕生 : ニューピープルをつかむ市場戦略とは
博報堂生活総合研究所編
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東京 : 日本経済新聞社, 1985.1
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消費者行動. 新版
柏木重秋著
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東京 : 白桃書房, 1985.4
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最新マーケティング総論
宇野政雄編著
Published:
東京 : 実教出版, 1985.4
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