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ｽﾎﾟｰﾂﾊﾟﾌｫｰﾏﾝｽ
ｽﾎﾟｰﾂﾗｲﾌｽﾀｲﾙ･ﾏﾈｼﾞﾒﾝﾄ
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オリンピックマーケティング : 世界No.1イベントのブランド戦略
アラン・フェラン, ジャン=ルー・シャペレ, ベノワ・スガン [著]
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東京 : スタジオタッククリエイティブ, 2013.8
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スポーツ産業論 = Understanding the sports industry. 第5版
原田宗彦編著
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東京 : 杏林書院, 2011.4
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スポーツマーケティング. 改訂版
原田宗彦, 藤本淳也, 松岡宏高編著
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東京 : 大修館書店, 2018.5
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スポーツビジネス叢書
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スポーツ産業論 = Understanding the sports industry. 第7版
原田宗彦編著
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東京 : 杏林書院, 2021.4
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スポーツ・ヘルスツーリズム
原田宗彦, 木村和彦編著
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東京 : 大修館書店, 2009.12
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