Marketing classics : a selection of influential articles

資料区分:

図書

責任表示:

[compiled by] Ben M. Enis, Keith K. Cox

言語:

英語

出版情報:

[Boston] : Allyn and Bacon, c1988

形態:

xii, 544 p. ; 24 cm

著者名:

書誌ID:

BA06583991

ISBN:

9780205113798 [0205113796]

9780205116454 [0205116450] (: International ed)

子書誌情報

所蔵情報

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詳細

主題:	Marketing
分類・件名:	LCC : HF5415 DDC : 658.8 LCSH : Marketing
LCCN:	87037356
注記:	Includes bibliographies and index
TTLL:	eng

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1 図書 Principles of marketing Kotler, Philip, 1931-, Armstrong, Gary Pearson	7 図書 Dangerous journey Cox, Alwyn Macmillan Heinemann ELT
2 図書 Marketing on a shoestring : low-cost tips for marketing your products or services Davidson, Jeffrey P. Wiley	8 図書 The biochemistry of the polypeptide hormones Wallis, M., Howell, S. L., Taylor, K. W. (Keith William) Wiley
3 図書 Marketing essentials : mastering concepts and practices Schoell, William F., Guiltinan, Joseph P., Valvatne, Laura Allyn and Bacon	9 図書 Lipids and membranes : past, present, and future : in honour of Laurens L.M. van Deenen Deenen, Laurens L. M. van, Kamp, Jos A. F. op den (Jos Arnoldus Franciscus), 1939-, Roelofsen, Ben, Wirtz, Karel W. A. Elsevier
4 図書 Catecholamines as hormone regulators Ben-Jonathan, Nira, Bahr, Janice M., Weiner, Richard I. Raven Press	10 図書 Planetary classics 工作舎
5 図書腰痛の診断と治療 Cox, James M. (James Melville), 1925-, 竹谷内, 宏明エンタプライズ	11 図書 Signet classics New American Library, New English Library
6 図書 Behavioral engineering through safety training : the B.E.S.T. approach Kohn, James P. C.C. Thomas	12 図書 Puffin classics Puffin