Service management and marketing : managing the moments of truth in service competition | 鹿屋体育大学附属図書館総合目録データベース

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Service management and marketing : managing the moments of truth in service competition

資料区分:: 図書
責任表示:: Christian Grönroos
言語:: 英語
出版情報:: Lexington, Mass. : Lexington Books, c1990
形態:: xxii, 298 p. : ill. ; 24 cm
著者名:: Grönroos, Christian, 1947- <DA01224160>
シリーズ名:: Issues in organization and management series <BA0027745X>
書誌ID:: BA10267805
ISBN:: 9780669200355 [0669200352]

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主題:	Customer service; Service industries--Marketing
分類・件名:	LCC : HD9980.5 DDC : 658.8 LCSH : Service industries -- Marketing LCSH : Customer service
LCCN:	89029201
注記:	Bibliography: p. [277]-291
TTLL:	eng

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