Sport marketing

資料区分:

図書

責任表示:

Bernard J. Mullin, Stephen Hardy, William A. Sutton ; [foreword by David J. Stern]

言語:

英語

出版情報:

Champaign, Ill. : Human Kinetics, c2014

形態:

xix, 483 p. : ill. (some col.) ; 29 cm

著者名:

書誌ID:

BB17474044

ISBN:

9781450424981 [1450424988] (: print)

子書誌情報

所蔵情報

タイトルが類似している資料

詳細

主題:	Sports--Marketing
分類・件名:	LCC : GV716 DC23 : 338.4/3796 LCSH : Sports -- Marketing
LCCN:	2013031098
注記:	Includes index
TTLL:	eng

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1 図書 Sport marketing Mullin, Bernard James, Hardy, Stephen, 1948-, Sutton, William Anthony, 1951- Human Kinetics Publishers	7 図書 Consumer behaviour in sport and events : marketing action Funk, Daniel C. Butterworth-Heinemann/Elsevier
2 図書 Fundamentals of sport marketing Pitts, Brenda G., Stotlar, David Kent, 1952- Fitness Information Technology	8 図書 Sports marketing : a practical approach DeGaris, Larry Routledge
3 図書 Sport Marketing Blakey, Paul Learning Matters	9 図書 Cass series : sport in the global society Mangan, J. A. (James Anthony), 1939- F. Cass
4 図書 Introduction to sport marketing Smith, Aaron, 1972-, Stewart, Bob, 1946- Routledge	10 図書 Sport business in the global marketplace Westerbeek, Hans, Smith, Aaron, 1972-, Roberts, Kevin Palgrave Macmillan
5 図書 Introduction to sport marketing Smith, Aaron, 1972- Elsevier, Butterworth-Heinemann	11 図書 Stress and performance in sport Jones, J. Graham, Hardy, Lew J. Wiley
6 図書 Olympic marketing Ferrand, Alain, 1952-, Chappelet, J.-L. (Jean-Loup), Séguin, Benoit, 1966- Routledge	12 図書 Leisure, sport and tourism, politics, policy and planning Veal, Anthony James, 1945- CABI