Olympic marketing

資料区分:

図書

責任表示:

Alain Ferrand, Jean-Loup Chappelet and Benoît Séguin

言語:

英語

出版情報:

London : Routledge, 2012

形態:

xxii, 271 p. : ill. ; 24 cm

著者名:

書誌ID:

BB09512873

ISBN:

9780415587860 [0415587867] (: hbk)

9780415587877 [0415587875] (: pbk)

子書誌情報

所蔵情報

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詳細

主題:	Olympics--Management; Olympics--Marketing; Sports--Management; Sports--Marketing
分類・件名:	LCC : GV721.5 DC23 : 796.48068 LCSH : Olympics -- Management LCSH : Olympics -- Marketing LCSH : Sports -- Management LCSH : Sports -- Marketing
LCCN:	2011047095
注記:	Includes bibliographical references (p. [241]-255) and index
TTLL:	eng

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1 図書オリンピックマーケティング : 世界No.1イベントのブランド戦略 Ferrand, Alain, 1952-, Chappelet, Jean-Loup, Séguin, Benoit, 1966-, 原田, 宗彦(1954-) スタジオタッククリエイティブ	7 図書 Sport Marketing Blakey, Paul Learning Matters
2 図書 From Olympic administration to Olympic governance Bayle, Emmanuel, 1970-, Chappelet, J.-L. (Jean-Loup) Routledge	8 図書 Sport marketing Mullin, Bernard James, Hardy, Stephen, 1948-, Sutton, William Anthony, 1951- Human Kinetics Publishers
3 図書 The International Olympic Committee and the olympic system : the governance of world sport Chappelet, J.-L. (Jean-Loup), Kübler-Mabbott, Brenda Routledge	9 図書 Introduction to sport marketing Smith, Aaron, 1972-, Stewart, Bob, 1946- Routledge
4 図書 Sport marketing Mullin, Bernard James, Hardy, Stephen, 1948-, Sutton, William Anthony, 1951-, Stern, David J. Human Kinetics	10 図書 Sports marketing : a practical approach DeGaris, Larry Routledge
5 図書 Fundamentals of sport marketing Pitts, Brenda G., Stotlar, David Kent, 1952- Fitness Information Technology	11 図書 Introduction to sport marketing Smith, Aaron, 1972- Elsevier, Butterworth-Heinemann
6 図書 Routledge handbook of the Olympic and Paralympic Games Chatziefstathiou, Dikaia, García, Borja, Séguin, Benoît Routledge	12 図書 French with ease : day by day method Bulger, Anthony, Cherel, Jean-Loup, Belin, J. L. Assimil